ICK to STICK Guide

Learn to build partnerships that actually stick (and are a lot more fun)

Thoughtful tools to help you attract and nurture aligned partnerships

ICK to STICK Framework

ICK to STICK Guide

Build partnerships that actually stick (and are a lot more fun)

If it feels icky, it is.

ICK is your signal something's off: rushed energy, generic outreach, agenda-first pitches.

STICK is different. It's an acronym for the 5 qualities that make partnerships last.

Download the guide to learn the framework, see 10 practical examples, and start attracting aligned partnerships.

In a world of AI tools and constant outreach, alignment is the real differentiator.

The most powerful way to grow your business is through relationships with people who genuinely complement what you offer. People who share your values. People whose audiences you truly care about serving.

I've never believed in competition as the path forward. One of my mentors runs an eight-figure health brand and regularly meets with people others would call competitors. They share what's working and explore how to leverage together.

There's room for all of us when partnerships are aligned and rooted in trust.

A philosophy I deeply align with is that of Yanik Silver:

"Play(fully). Purpose(fully). Profit(fully)."

A reminder that meaningful business can be joyful, values driven, and profitable at the same time.

In a world of constant communication, it's easy to confuse connection with noise. Real partnerships aren't built on volume. They're built on resonance.

When you're clear on who you are, what you value, and what you're building, the right people notice. Not because you're louder, but because you're aligned.

This isn't about chasing partnerships. It's about creating the conditions where the right ones find you and stick.

I've seen it happen over and over: when partnerships are rooted in trust, clarity, and shared purpose, they don't just work. They amplify. They create momentum, open doors, and lead to opportunities you couldn't have planned for.

The old model of business was built on competition and scarcity. The new model is built on collaboration and abundance. There's room for all of us when we're working from alignment.

To me, that's the future. There's room for all of us when partnerships are aligned, valuable, and rooted in trust.

Partnership Clarity Session

90 minutes to clarify your signal and create a 30-day action plan

This is a co-creation session where we turn on the magnets and see what wants to unfold. The work is intuitive, strategic, and grounded.

Through sessions like these, bestselling books have been born, unlikely partnerships have formed, and Oscar nominations have emerged. Not because we chased outcomes, but because alignment created momentum.

What's Included:

  • 90-minute private session
  • Personalized 30-day action plan
  • Session recording

This is the entry point for all work together.

This is not for you if you're not fun, don't believe in a higher power, or are only looking for transactional deals or shortcuts.

Investment: $555

Ready to book your Partnership Clarity Session?

Click the button below to complete payment via PayPal. Once your payment is received, you'll get an email from Brooke within 24-48 hours with available calendar times to schedule your session.

You can pay with a PayPal account or credit/debit card (no PayPal account required).

Apply for a Consulting Session

Ready to transform your business? Fill out the application below and let's explore how we can work together.

Frequently Asked Questions

What People Say

Over 20+ years, I've had the privilege of working with visionaries, bestselling authors, and world-changing companies. Here's what some of them have shared about our work together.

Forbes.com
"Forbes recognized Brooke as a natural connector who has a jellybean jar of creatively brilliant people in her life. She is a secret weapon for many visionaries, bestselling authors, and speakers who come to her for connections and business development."
— Forbes.com
The Best Places To Network
Esther Blum
"Working with Brooke was total magic! She was able to help me create and launch online programs and support me from conception to execution. Brooke is also a super connector and has introduced me to many people who I now consider to be both colleagues and friends. I trust Brooke's insights and business acumen immensely and cannot recommend her highly enough!"
— Esther Blum
Integrative Dietitian, Bestselling Author
Kylie Slavik
"I found out as I got to know her better that she is one of the greatest connectors globally, doing business at a very high level with people making major waves in this world. When I launched a new company this year, my business partner and I immediately enrolled her to find the perfect partners for our product. Besides being impeccable, intuitive and gifted at all things collaboration, she has a great personality, is a leader AND a team player, and has a great sense of humor."
— Kylie Slavik
Brand Storytelling & Digital Marketing
"Brooke enthusiastically connected with more than 175 potential partners, contributing her infectious belief in infinite possibility in every conversation. Without exception, Brooke added value to the day of every new connection. By cart open, Brooke had secured partner commitments with mailings that reached approximately 953,097 inboxes. This critical component of our launch could not have been more successful."
— Erin Melnick
COO for David Neagle
"I have had the privilege of working with Brooke for over 20 years. Guided by spirit, Brooke has been instrumental in helping me manifest my goals and desires, no matter how ambitious they seemed. Her deep intuition, combined with her practical wisdom, has allowed me to overcome numerous obstacles and navigate challenging decision-making with clarity and confidence."
— Rachel Wey
Christine O'Leary
"Within the first 100 days of work with Brooke, we generated significant revenue increase, launched our rebranded multimedia website, recruited new students for our first online workshop, and created new products. Brooke's professional drive and practice is fearless, meticulous, high vibe, and was a magnet for my trust. Every recommendation, collaboration, and connection she's given me has worked out in a quantum leap way."
— Christine O'Leary
christineoleary.com
Michael Port
"Being a connector is one of the most generous acts of human kindness. Brooke, thank you again for your generosity."
— Michael Port
NY Times & WSJ Bestselling Author of Steal the Show

Meet Brooke Emery

Brooke Emery wearing a Goose hat

This photo is here because it reminds me that one of my biggest partnership deals started in a room where someone was wearing a Phish hat. I love Goose, he loved Phish, and that simple human moment opened a real connection. It turned into a close friendship, countless jam band texts, and a collaboration that was both meaningful and very profitable. When partnerships begin this way, they don't just work, they stick. And they're a lot more fun.

When she's not taking a stand-up comedy class with her husband, Brooke Emery creates win win partnerships, supports business development, and helps people move ideas into aligned action while doing good in the world.

Brooke works best with people who are fun, creative, and consciousness forward. She has a natural ability to see how people, platforms, and possibilities fit together and genuinely loves connecting the right dots. She often refers to her network as her jellybean jar of people.

A natural connector and strategic alliance builder, Brooke is often the behind-the-scenes secret weapon for visionaries, best selling authors, and speakers who want meaningful growth without sacrificing integrity. She brings clarity, momentum, and a human, intuitive approach to collaboration.

One visionary Brooke supported followed her intuition to invest in a film that later received an Academy Awards nomination, reinforcing her belief that aligned decisions create real-world impact.

Forbes has recognized Brooke as a natural connector for her ability to build creatively brilliant networks through genuine relationship building. As she puts it, "I'm the person who talks to you on the airplane. I'm a people collector."

She is also the proud mother of two wonderful daughters and believes the strongest partnerships are built on trust, humor, and shared purpose.

You can find Brooke on LinkedIn.

Stay Connected

If you would like occasional insights on partnerships collaboration and aligned growth you are welcome to stay in touch.

No spam. No pushing. Just thoughtful notes when there is something worth sharing.

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